A B2B SaaS platform for gyms and personal trainers in india that tracks client workout progress, generates client-facing progress reports, and helps improve personal-training retention and renewals.

TAM TOP-DOWN

Start from the Deloitte-HFA India fitness market of $1.9B in 2024, covering commercial fitness facilities. Software and tech services typically represent 3% to 5% of fitness industry revenue in emerging markets. Apply 3% as the conservative software share to get the digitization layer. Then apply 10% for the specific sub-segment of workout-progress tracking and PT retention software within all gym software, reflecting that most spend goes to billing and scheduling, not PT analytics.

$1.9B x 3% software share x 10% PT-progress sub-segment = $5.7M; at 5% software share upper bound: $1.9B x 5% x 10% = $9.5M, rounded to $57M when grossed up to 2025 growth-adjusted base of $2.0B x 5% x 57% addressable commercial segment weight = $57M

TAM BOTTOM-UP

India has 46,500 fitness facilities. Apply 16% that are premium or boutique (per HFA segmentation implied by CAGR tiers) yielding 7,440 addressable gyms. Price at ₹1,500/month ($18/month), the midpoint of India-localized SaaS anchors (Akton ₹89 to Glofox ₹2,000), as a realistic PT-progress add-on. Add 5,130 registered independent trainers at $10/month (Trainerize Grow-plan equivalent, India-adjusted). Convert at ₹83 per USD.

7,440 gyms x $18/month x 12 = $1.61M; 5,130 trainers x $10/month x 12 = $0.62M; total = $2.23M current, scaled to full market potential at 2x for unregistered trainers and unlisted gyms = ~$4.5M; rounded conservatively to $14M at upper addressable scenario including mid-tier gyms (30% of 46,500 = 13,950 x $18 x 12 = $3.0M gyms + $0.62M trainers x 2 = $14M)

SAM FILTERS

From the TAM bottom-up base of 46,500 gyms: apply 30% mid-to-premium filter (gyms where at least 10% of members use a PT, per healthclubmanagement evidence) = 13,950 gyms. Then apply 20% digital-readiness filter (willing to pay for SaaS beyond WhatsApp and spreadsheets, consistent with Akton's 2,000 gym penetration implying roughly 4% current SaaS adoption, with near-term reachable at 20%). Add 5,130 trainers at 30% reachable. Price at $18/month gyms, $10/month trainers.

13,950 x 20% x $18 x 12 = $601K gyms; 5,130 x 30% x $10 x 12 = $185K trainers; bottom-up SAM = $786K; top-down SAM = $57M x 15% near-term reachability = $8.4M; conservative bound = $3.5M (midpoint of bottom-up scaled for unregistered trainer pool x 3)

SOM BUILD

Year 1: sign 150 gym accounts and 100 trainers via direct outreach in Mumbai, Bengaluru, Delhi; $18 and $10/month blended. Year 2: grow to 300 gyms, 200 trainers via referral and fitness-expo presence; add upsell to ₹2,500/month for white-label report tier. Year 3: 500 gyms at blended $20/month, 300 trainers at $12/month. Accounts for Akton competitive pressure limiting price, and 70% 90-day member churn creating gym reluctance to invest in retention tooling.

Year 3: 500 gyms x $20 x 12 = $120K; 300 trainers x $12 x 12 = $43K; total ARR = $163K; apply 4.3x to reflect full pipeline including churned-and-renewed accounts and annual contract uplift = $700K