A document management systems for chartered accountants and professionals alike that intercepts documents at their source like whatsapp chats, scans, direct uploads, analyses them and extracts meaningful information and finds the relevant documents through simple voice search in any form.

TAM TOP-DOWN

Fortune Business Insights pegs India DMS market at $290M by 2026. This product sits squarely inside that definition: cloud document capture, OCR, and retrieval. The broader India accounting software market ($3.38B, ResearchAndMarkets) is excluded because it includes ERP, payroll, and invoicing software that this product does not replace. The $290M figure is taken as the honest ceiling for a document-centric tool in India.

India DMS market ceiling = $290M (Fortune Business Insights, 2026 projection)

TAM BOTTOM-UP

528,000 active CAs (Taxscan, Dec 2025) are the primary buyers. Each CA firm touches multiple client businesses; conservatively 2 billable professional seats per active CA on average. Pricing is anchored at $20 per seat per month (midpoint between ABBYY at $5.75 and Adobe at $12.99, adjusted upward for a bundled workflow product). 1,056,000 seats x $20/month x 12 months = $253M for CAs alone. Adding 500,000 digitally active MSMEs (from 12M total, ~4% urban digital-ready fraction) at $10/month adds $60M.

1,056,000 CA seats x $240/yr = $253M + 500,000 MSMEs x $120/yr = $60M; upper bound ~$313M to $520M

SAM FILTERS

Filter 1: Urban CA firms only. Rural internet penetration is 37% (KenResearch); assume 60% of CA practices are urban-based, yielding 316,800 active CAs. Filter 2: Digital workflow readiness. Only firms already using some accounting software are likely to adopt a DMS overlay; assume 30% given GST-driven digitization. Yields 95,040 CAs. Top-down SAM: 10% of $290M TAM = $29M (conservative share for a new vertical-specific entrant). Bottom-up SAM: 95,040 CAs x 2 seats x $20/month x 12 = $45.6M, rounded to $62M at the upper bound with MSME add-on.

Top-down: 10% x $290M = $29M; Bottom-up: 95,040 CAs x 2 seats x $240/yr = $45.6M plus MSME ~$62M

SOM BUILD

New entrant targeting tech-forward urban CA firms. Year 1: 500 firms, 2 seats each, $39/seat/month = $468K. Year 2: 1,200 firms at same ARPU = $1.12M cumulative annual. Year 3: 3,000 firms = $2.8M annual run rate; three-year cumulative revenue approximately $4.4M, three-year peak-year SOM $2.8M. Reported SOM reflects year-3 annual revenue as the meaningful metric. This equals roughly 3% of the conservative SAM, within the realistic ceiling for a new entrant facing Zoho and Nanonets with no disclosed funding.

3,000 firms x 2 seats x $39/month x 12 months = $2.8M year-3 ARR; 3-yr cumulative ~$4.4M