A freemium B2B SaaS platform for indian gyms offering free ERP for memberships, billing and scheduling, with paid PT intelligence at ₹500 per active client/month to identify churn risk and improve renewals.

TAM top-down

India's commercial fitness market is $1.9B in 2024 (Deloitte/HFA). Software and SaaS typically captures 3-5% of a fitness market's gross revenue in mature markets; India is early so 2% is applied. That yields $38M gross software TAM. The paid churn-intelligence tier is one feature layer, estimated at 65% of total gym software spend given its premium positioning, giving ~$25M, or approximately ₹200 crore. Equipment, home fitness, and corporate wellness are excluded per the source scope definition.

$1.9B fitness market x 2% software attach x 65% intelligence-tier share = ~$25M / ₹200 crore

TAM bottom-up

India has 46,500 fitness facilities (Deloitte/HFA 2024). The paid tier charges ₹500 per active client per month. Average Indian gym has roughly 200 active members (12.3M members divided by 46,500 facilities = 264; discounted to 200 for conservatism). Full-penetration annual revenue: 46,500 facilities x 200 members x ₹500 x 12 months = ₹558 crore gross. However, the per-client fee is per active client, and only facilities that adopt the paid tier count; capping at 50% of members being billed through the platform gives ₹279 crore.

46,500 gyms x 200 active members x 50% platform billing x ₹500/month x 12 = ₹279 crore

SAM filters

Filter 1: Geographic reachability. Gym-tech penetration outside top 10 cities is under 5% (evidence). Top 10 cities hold roughly 30% of facilities = 13,950 gyms. Filter 2: Digital readiness. Of metro gyms, only those already using some digital tool are conversion candidates; evidence suggests most gyms still use spreadsheets, so 50% of metro gyms are digitally ready = 6,975, rounded to 7,000. Filter 3: Willingness to pay for intelligence tier, estimated at 75% of digitally ready gyms given the churn pain evidence.

7,000 reachable gyms x 200 members x 25% paid uptake x ₹500/month x 12 = ₹21 crore (top-down); 46,500 x 15% x 200 x 50% x ₹500 x 12 = ₹56 crore (bottom-up); primary display ₹35 crore

SOM build

Year 1: new entrant targets early-adopter gyms in 3-4 metros with direct sales and freemium conversion. Realistic conversion of freemium ERP users to paid intelligence tier at 5-8% in year 1. Assuming 7,000 SAM gyms, 5% conversion = 350 paying gyms. Year 2: word-of-mouth + 2 additional cities, 700 gyms. Year 3: 1,200 gyms at blended ₹5,000/month (200 members x ₹500 x 50% active billed). 1,200 x ₹5,000 x 12 = ₹7.2 crore, approximately ₹7 crore.

1,200 gyms x ₹5,000/month blended x 12 months = ₹7.2 crore (~₹7 crore); 1,200 / 7,000 SAM gyms = 17% gym share but only 2% of SAM revenue given partial member billing