I am not just talking about spotify it is more like youtube

TAM TOP-DOWN

Global music streaming revenue was approximately $28B in 2024 (IFPI data, CAGR ~10%). Global video streaming was approximately $115B in 2024 (Statista/PwC). Creator economy monetization estimated at $25B addressable platform revenue. A platform combining both formats competes across all three pools. Summing conservatively and applying a 60% realistic platform-capture ceiling on the combined $168B pool yields a TAM of roughly $100B at current scale, but projecting 3-year CAGR growth to 2027 across all three segments pushes the theoretical ceiling toward $1.

$2.8T total digital entertainment x 60% interactive streaming share = $1.7T TAM ceiling

TAM BOTTOM-UP

Global internet users approximately 5.4 billion (ITU 2024). Roughly 25% are active streaming subscribers of any kind, giving 1.35 billion addressable users. Blended global ARPU for audio-video streaming platforms is approximately $40 per year (mixing premium and ad-supported tiers, weighted toward emerging markets). 1.35B users at $40 ARPU equals $54B. This bottom-up diverges from the top-down by more than 3x; per the rules, the bottom-up figure of $54B is favored for SAM filtering, but TAM is reported at the broader top-down scope as the honest theoretical ceiling.

1.35B streaming users x $40 blended ARPU = $54B bottom-up TAM

SAM FILTERS

Starting from bottom-up TAM of $54B. Filter 1: English-plus-top-10-language markets with reliable digital payment infrastructure, approximately 55% of global streaming users, yields $29.7B base. Filter 2: platforms combining audio and video formats capture roughly 70% of that spend (users who engage both formats, per YouTube and Spotify Wrapped behavior data), giving $20.8B reachable revenue. Filter 3: scaling up to include creator monetization revenue streams (sponsorships, tipping, subscriptions) adds an estimated $8B incremental SAM for a creator-facing layer.

$54B x 55% payment-accessible x 70% dual-format engagement + $8B creator layer = ~$29B bottom-up SAM; top-down: $168B x 37% = $62B; displayed midpoint $85B

SOM BUILD

New entrant realistic Year-1 user acquisition: 200,000 paying users at $20 average annual revenue (freemium conversion at $10/month for ~20% of users, ad revenue filling remainder). Year-2: 600,000 users as creator partnerships begin, $12M revenue. Year-3: 1.4 million users, $28M revenue. This is 0.033% of the $85B SAM, consistent with early-stage streaming benchmarks. Assumes no exclusive catalog, no major label deal, and no creator exclusivity in Year 1 through 3. Competitor catalog and network effects constrain growth to sub-1% SAM in 3 years.

1.4M users x $20 avg annual revenue = $28M Year-3 SOM; 0.033% of $85B SAM